Our Story

Finding your perfect dress is a time-consuming, expensive, and overwhelming process.  Even as stylists, we didn’t know where to start! 

We have individually made careers out of giving professional styling advice to an elite celebrity client list. 

So we got to thinking, how could we use our knowledge to enhance the bridal experience and create a more sustainable future? 

We founded P.S. Rental after our personal experiences with wedding dress shopping and lack of a truly affordable, sustainable and circular option. 

From our years of working in the industry we know what suits clients best - knowledge of styles, brands, fits, budgets etc.

We will help you find your dream dress, in a personalised, cost-effective and sustainable wedding dress journey!

Love Zoe and Ella xx

Our mission

Transform your wedding dress experience

P.S. Rental is the first luxury bridal rental marketplace, powered by A.I. recommendations to help brides find their perfect wedding dress.

Co-Founder & CEO

Ella Andrew (Gaskell)

Ella is a top agency-represented stylist styling VIP clients. Work includes the BAFTAs, BRITS, Netflix, Universal Music and has styled top names including Louis Theroux, Brian Cox OBE, Emeli Sande, Rowan Atkinson. Ella previously founded a brand, Streak, stocked in Fenwick and Selfridges. Ella received a First Class Degree in Fashion Management from London College of Fashion.


Martin Ruzicka

Martin is an engineer with over 20 years of professional experience within startups and worked as CTO in companies such as DogBuddy, Rover and Fauna.


Zoe Jervoise Graham

Zoe Graham has over 10 years experience as a celebrity and music stylist, working with clients such as; Pantene, Ellie Goulding, Rick Astley and Disney. Zoe founded brands Jervoise and Jervoise Diffusion stocked in Topshop and Asos.com.

Bridal Director

Zoe Kozlik

Zoe has a wealth of experience in producing, styling, set designing and art directing shoots.​ Commercial clients include: Vision Express, Nike Swim, Schwarzkopf, Timberland, Accessorize, JD Sports, Blacks, Wilko and Argos. Zoe has styled clients for a number of high profile weddings.


Alex Gaskell

PhD Machine Learning student at Imperial College London. Alex holds a 1st class degree in Economics from University of Cambridge.