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Bo & Luca

Primrose - SAVE 30%

Primrose - SAVE 30%

The Primrose Gown is effortlessly elegant. The bodice and sleeves are hand-beaded with an intricate motif of unfurling flowers, rendered in bugle beads, glass beads, sequins and faux pearls. The front features a sweetheart lining and bateau neck, and sheer sleeves. The scalloped sleeves are edged with a narrow border of beads. A satin band accentuates the waist, falling into a tiered skirt adorned with three circular flounces ending in a graceful train . The low scooped back is secured at the shoulder with rouleau ties, finished with handmade silk petals. It is fastened at the center back with an invisible zip.

Worried about fit? Book in for a call with our stylists to discuss alterations. We accept refunds within 7 days on this item.

Never been worn - Condition confirmed by our in house stylists

Regular price £1,793.40 GBP
Regular price £2,562.00 GBP Sale price £1,793.40 GBP
Sale Sold out

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  • Can I alter the dress?

    Yes! Reversible alterations are allowed through our PS partnered seamstresses, allowing for hem shortening and minor waist adjustments, helping achieve the perfect fit. Choose a dress in your size and opt for essential alterations to extend its lifespan. We also offer free consultations during your "Try on" rental period. Note that alterations are only allowed through our recommended seamstresses, as not all items can be altered.
  • Can I try dresses on?

    Absolutely! We encourage customers to enjoy a boutique-like experience with our home “try-on” service. For a rental fee of £20 per dress, brides can select up to three dresses for a four-day home try-on. To ensure that the dresses fit correctly, we recommend the following:

    - Wear nude seamless underwear and avoid bras, as many dresses provide built-in support.
    - Keep skin makeup and fake tan free to prevent staining.
    - Try the dress with comfortable, suitable heel-height shoes.

    You can consult with our recommended seamstresses in London for potential alterations or schedule a free Zoom consultation during your “try-on” session. Always select dresses in your current size to avoid disappointment on the big day.
  • How do I start renting?

    Start your rental journey by browsing our collection and selecting three dresses for a four-day home trial. Choose your dream dress and secure a month-long rental, adding it to your cart. Opt for our £15 Accidental Damage Protection for secure rental. After adding shipping and payment details, review the summary, and await your order confirmation email. Charges for unsuccessful orders are promptly refunded.